Adroit Interactive has been accepted into the Atlas Universal Action Tag (UAT) program, a first for a third-party creative optimization platform.  Adroit customers can now implement conversion tracking via Atlas without placing an additional pixel on the client site.

Atlas, part of Microsoft Advertising  Solutions, provides world-class advertising tools and solutions for digital advertisers and publishers to drive brand and consumer engagement.

Other Ad Servers

In addition to being Atlas UAT compliant, Adroit Interactive has proven compatibility with all major third party ad servers as well as selected publishers.  Adroit is certified by Google. Adroit has also been approved to serve dynamic advertising for Disney Interactive Media Group (DIMG), which oversees websites, interactive media and technology solutions owned by The Walt Disney Company and its subsidiaries.