Adroit Interactive was founded by a team of former ad agency executives and technologists who saw a problem that needed a solution.

The problem is one that every agency and brand faces: how to make ad creative more effective.

It's a problem we understand. We’ve been there.

Adroit was conceived when Judy Gern, Adroit’s co-founder, was on the agency side of the business managing large interactive advertising accounts. Her clients had huge creative portfolios and the team had to constantly develop new creative to keep up with media buys. In addition, clients were frequently changing and testing offers and prices. Production time and costs were frustrating to everyone. And, to top it all off, ad servers couldn’t provide critical information needed to know exactly why some ads were working and some ads were not.

Now Adroit is on the forefront of what is being heralded as one of the most important trends: dynamically-generated advertising. Some call it Display 3.0. We call it smart.

Adroit enables advertisers and agencies to leverage the power of dynamic ads across their entire campaigns to modify, deploy, test and optimize ad content in real time using their own ads and existing ad server.

Every day, leading advertisers and agencies are realizing how Adroit can transform their businesses.

Be smart. Be Adroit!